Alejandro
Rodríguez
Architect and artist working at the intersection of technology, space and poetic form — building immersive environments, public events and research-driven works across two decades of practice.
Practice
His work moves between artistic practice, spatial design and cultural production. Central to this trajectory are large-scale scenographic productions — including the direction of Vendimia 2015, one of Argentina's most significant public events, for which he led the scenic, technological and visual staging — and permanent immersive environments such as the Immersive Room at CCK in Buenos Aires. Alongside these public works, he develops experimental pieces exploring perception, generative systems and new visual codes.
Research
From 2018 to 2022, he was a researcher at the City University of Hong Kong and later at HKBU, working within extended reality laboratories alongside Prof. Alvaro Cassinelli, Prof. Jeffrey Shaw and Prof. Maurice Benayoun. This period produced a series of immersive works — among them Horizon, an interactive audiovisual piece exploring spatial illusion and sensorimotor perception; Butterfly Dream, a generative work developed in dialogue with the painting of Zhang Xiaodong and exhibited in Shanghai; and Horizon 2, commissioned by Alibaba and presented in Hong Kong in collaboration with composer Eugene Birman.
Technology
Technology enters his practice as historical material, ephemeral support and language of the era. His technical background spans 3D, real-time engines, custom software, interactive devices and immersive systems — used in service of spatial and perceptual experience rather than spectacle.
Digital Minds
Since 2023 his practice has moved toward artificial intelligence, working with it as material and as subject. He builds agentic systems and works through vibecoding, where machine collaboration becomes a question of authorship. Arcane AI is a tarot oracle that generates its readings through a self-hosted language model. Aj K'atun is a historical novel and audiobook on Gonzalo Guerrero, written through an LLM-assisted pipeline. A series of AI-generated films runs alongside these. The studio site, dogrush.com, was rebuilt in 2026 through agent-driven development. On Substack he writes essays on digital consciousness, machine labour and the ethics of emerging minds.
IDV
IDV — Investigación y Desarrollo Visual — is a platform for collective work and large-scale production that he co-founded alongside Ailaviu, R3nder, LucasDM and Luciano Lapa. Operating under a horizontal structure of collaboration, IDV brings together artists, architects, musicians, coders, lighting designers and animators to develop projects that exceed what individual practice makes possible. Its work has shaped some of the largest audiovisual and scenographic productions in Argentina.
Quick Facts
Who is Alejandro Rodríguez (Dogrush)?
Alejandro Rodríguez is an architect and new media artist from Mendoza, Argentina, working since 2006 across immersive environments, projection mapping, fulldome, VR installations, scenography and large-scale public events.
What is Dogrush known for?
The co-direction of Vendimia 2015, Argentina's largest annual public event (1st Prize); the permanent Immersive Room at CCK Buenos Aires; and the V-Dome immersive system, patented in 2008 and recognised with the Innovar Award.
Where has Dogrush exhibited and spoken?
His work has shown across Asia, Europe and Latin America — including the Chengdu Biennale at Tianfu Art Museum, ISEA in Gwangju, MOCA Taipei, UOB Art Gallery in Shanghai, Sonar+D Hong Kong, Sonar São Paulo, and the Frankfurter Buchmesse, where he represented Argentina.
What is his academic background?
He held research positions at the City University of Hong Kong (2019–2022) and Hong Kong Baptist University (2023–2025), working in extended reality laboratories alongside Prof. Jeffrey Shaw, Prof. Alvaro Cassinelli and Prof. Maurice Benayoun.
What is Dogrush working on now?
Since 2023 his work has turned toward artificial intelligence as material and subject. Current projects include Arcane AI, a tarot oracle running on a self-hosted language model; Aj K'atun, a historical novel and audiobook on Gonzalo Guerrero written through an LLM-assisted pipeline; a series of AI-generated films; and the agent-driven rebuild of dogrush.com. He writes on Substack about digital consciousness, machine labour and the ethics of emerging minds.
IDV — Investigación y Desarrollo Visual — is the collaborative body behind a wide range of large-scale productions, immersive systems and technically demanding public works. More than a studio, it operates as a flexible working structure: horizontal, trust-based and built around the idea that certain projects only become possible when many different practices converge.
The group formed organically through a shared enthusiasm for making things together. Rather than following a rigid institutional model, IDV grew out of friendship, mutual confidence and a practical appetite for complex production. That origin still matters: the structure stays open enough to adapt, while remaining solid enough to deliver ambitious work.
Its core has included collaborators such as Ailaviu (Martín Borini), R3nder (José Jiménez), Lucas DM, Dogrush and Luciano Lapa, while each project expands that nucleus with artists, coders, musicians, animators, lighting designers, technicians and self-taught specialists. What emerges is not a fixed team but a platform for assembling the right constellation around each challenge.